SEO must always be the last thing on your mind
Authority without warmth makes people envious and suspicious
We simply prefer to do business with people and brands we Like.
You sell a lot more when you can demonstrate value upfront.
Wouldn’t that work better than claiming to be “The number one whatever?”
What’s in it for them? Marketing 101, right? Kid stuff. So why do so many businesses completely ignore it?
Any fool can become known. And they often do